Pike & Marlow sample company · design and consulting studio
12 months of data · refreshed 07:00 · every figure reconciledOver the past quarter, 10 invoices from 4 clients brought in £34,545. Revenue is up 42% on the period before. May was the strongest month, Apr the quietest. After all outgoings the business kept £16,640.
Your questions, answered
set in discovery week · recomputed every morning“Who should I be chasing this week?”
ActionMercer Bros billed 4 months running, then went quiet 255 days ago. That is roughly £1,157 a month walked away without a goodbye. Book the win-back call.
“Is the marketing actually paying for itself?”
On track£2,434 went on marketing in the last six months. Clients who arrived in that window (Kestrel Labs) have already billed £7,612 — about 3.1× the spend. Keep it running.
“Which client is quietly becoming my biggest?”
On trackAldgate & Frey — up 9% on the period before and now 42% of the book. Worth locking into a longer agreement while the relationship is compounding.
“What happens if my biggest client walks?”
On trackAldgate & Frey are 42% of the period's revenue. If they left tomorrow, income runs at about £6,735 a month against £5,752 of committed costs — still covered, but the buffer thins. A third anchor client fixes this properly.
Revenue through the past quarter
Running total of money in. Each step is an invoice landing.
Day of the week
Money in and out averaged per weekday, so Mondays compare with Mondays. The gold marker is the same weekday across all your data.
Across 14 weeks, Wednesday is the strongest day for money in, averaging £545 against £0 on Thursday. Most money leaves on Thursday, averaging £296 out.
| Day | Days in period | Money in | Average in | Money out | Net |
|---|---|---|---|---|---|
| Monday | 13 | £4,698 | £361 | £1,663 | £3,035 |
| Tuesday | 13 | £5,841 | £449 | £3,419 | £2,422 |
| Wednesday | 13 | £7,079 | £545 | £2,488 | £4,591 |
| Thursday | 13 | £0 | £0 | £3,854 | -£3,854 |
| Friday | 13 | £6,257 | £481 | £2,153 | £4,104 |
| Saturday | 13 | £4,917 | £378 | £343 | £4,574 |
| Sunday | 14 | £5,753 | £411 | £3,985 | £1,768 |
Averages divide by how many of that weekday the period contains, so weekdays that occur a different number of times still compare fairly.
Who pays you
Revenue by client, ranked. Concentration is the quiet risk.
Key business metrics
The ratios an analyst would compute before advising you.
Top clients
Ranked by revenue in the period, with how recently each one paid.
| Client | Revenue | Invoices | Share | Last paid |
|---|---|---|---|---|
| Aldgate & FreyRetainer | £14,341 | 3 | 42% | 6 Jun |
| Acme PartnersRetainer | £10,239 | 3 | 30% | 19 Jun |
| Kestrel LabsRetainer | £7,612 | 3 | 22% | 26 Jun |
| Fenwick Digital | £2,353 | 1 | 7% | 20 May |
Payments
The latest invoices to land, newest first.
| 26/06/2026 | Invoice — Kestrel Labs | Sales | £2,682.00 |
| 19/06/2026 | Invoice — Acme Partners | Sales | £3,575.00 |
| 06/06/2026 | Invoice — Aldgate & Frey | Sales | £4,917.00 |
| 26/05/2026 | Invoice — Kestrel Labs | Sales | £2,517.00 |
| 20/05/2026 | Project — Fenwick Digital | Sales | £2,353.00 |
| 19/05/2026 | Invoice — Acme Partners | Sales | £3,324.00 |
| 06/05/2026 | Invoice — Aldgate & Frey | Sales | £4,726.00 |
| 26/04/2026 | Invoice — Kestrel Labs | Sales | £2,413.00 |